Handpicked by GardaWorld Corporation to spearhead the in-house portion of their rebranding process, and to ensure both the utmost in visual creativity and the highest caliber of technical expertise in all deliverables.
Activities included overseeing the entire internal rebranding process, ranging from the design of myriad high-end print collateral, to the coding of interactive online content. Further deliverables included producing animated video content, designing new vehicle graphics and directing their application onto the vast fleet of GardaWorld security vehicles and armored trucks.
All creative efforts proved pivotal in coordinating and regulating the rebranding process, including collaborating with the company’s regional HQs around the world, along with outside production facilities. These roles were instrumental in both the generation of content, and the implementation of the company’s newfound Brand Guidelines.
Part of the GardaWorld rebranding process demanded the development of a consistent design language and a level of refinement in the production of the required printed collateral.
FROM GARDA TO GARDAWORLD:
Maintaining the Garda heritage while adding “World” connotes a global or international presence. These combined words further enhance the strength of the brand.
GARDAWORLD BRAND BOOK:
As we rebranded Garda to GardaWorld, we realized the need to communicate the process to existing employees. To that end, we created A Little Book About Trust, or in French, Un petit livre sur la confiance, to express that process.
GARDAWORLD ANNUAL REVIEW:
As GardaWorld is a privately held company it is not required to produce an Annual Report. However, GardaWorld’s executives opted to prepare one so as to communicate its sizeable growth and notable achievements.
BANK OF AMERICA NEWSLETTER:
In preparation for GardaWorld’s acquisition of the Bank of America money rooms and the absorption of its employees by GardaWorld, a multi-pannel newsletter was created. This newsletter, which opened up into a poster to hang in employee break rooms, contained information to ease the transition of the Bank of America employees into the GardaWorld family.
GARDAWORLD TRADE SHOW EXHIBIT:
Custom designed a 20×20 foot trade show display consisting of two free-standing arches. Each arch features a large LCD screen with a looping video presentation.
Promotional products and giveaways produced for both internal use by GardaWorld employees and as giveaways at industry conferences.
TRADE SHOW EXHIBIT VIDEO:
Produced a looping video presentation for use with the GardaWorld trade show exhibit.
GARDAWORLD ARMORED TRUCK FLEET GRAPHICS:
Designed graphics for application onto a fleet of over 3,000 vehicles ranging from small vans to large armored trucks.
Based in Montreal, Canada, with USA headquarters in Boca Raton, Florida, GardaWorld provides business solutions and security services around the world. With over 62,000 employees worldwide, GardaWorld operates throughout North America, Latin America, Europe, Africa, Asia and The Middle East. GardaWorld serves a broad range of industries, including natural resources, retail, construction, telecommunications and manufacturing. They also service companies, government entities and humanitarian relief organizations.