Caliloko is a premium activewear brand which has uniquely combined compression and shapewear technology, along with UV protection, antimicrobial properties and odor control, to create a functionally fashionable line for both male and female fitness enthusiasts, competitive trainers, and professional athletes.
moxie collaborated with Caliloko for over a year prior to its launch to: design and develop the Caliloko logo, to establish the look and feel of the brand, to produce client facing collateral and exhibit material, and to design and develop its robust ecommerce website.
Post-launch, moxie worked with Caliloko on an ongoing basis on various marketing initiatives, including: identifying sponsorship and trade show opportunities, fostering strategic partnerships, creating visually appealing displays and promotional items, designing and creating copy for email marketing, and programming software for event related data capture and consumer intelligence.
SPECIAL EVENT EXHIBITS
moxie custom designed and produced a collection of double-sided exhibit walls, with different graphics on each side, so that the displays could vary by event, and showcase different images for given audiences. moxie also fashioned a fitting room out of a traditional modular exhibit display, which allowed for more visual interest and brand exposure.
PRODUCT LINE BROCHURE
To showcase Caliloko, moxie designed a brochure that displayed trendy lifestyle images, along with functional catalog style images (with product descriptions and pricing). Strategically, moxie designed the brochure to fit in one’s pocket as often event attendees do not have extra bags to carry large or weighty marketing material.
CALILOKO CUSTOM T-SHIRTS AND CO-BRANDED CUSTOM HEADSWEATS CAPS
Caliloko wanted to have brand ambassadors wear Caliloko branded T-shirts for special events. To that end, we explored many apparel samples and selected one that looked and felt just right to represent the brand, and imprinted them with Caliloko’s custom design. For the hats, as runners often like to wear fashionable trucker caps, and particularly favor, the Headsweats brand, moxie produced custom Caliloko – Headsweats Trucker Caps, featuring a sports friendly inner lined sweat band.
CALILOKO CUSTOM MESH LAUNDRY WASH BAG
As Caliloko activewear requires washing on the delicate cycle, a delicate laundry wash bag served as a great giveaway, also available for purchase. moxie sourced and produced these white-label mesh wash bags according to the desired specifications.
DATA CAPTURE KIOSKS
Leveraging the use of iPads as kiosks at special events, moxie designed and coded consumer intelligence, user-friendly interfaces to create raffle contest opportunities, newsletter sign-ups, collect demographic information, and gather user shopping preferences.
EMAIL MARKETING AND CONSUMER INTELLIGENCE
Between data Caliloko captured at events and through website visitors, moxie created targeted email communications, based on the personal preferences garnered through consumer intelligence, which ranged from new product introductions, social awareness campaigns, holiday sales and customer care communications.
moxie designed and developed Caliloko’s sophisticated, enterprise level website and ecommerce solution. moxie has woven consumer intelligence tools into the fabric of the website, to better tailor marketing messages to individual consumers, resulting in increased sales.